VicHealth

Campaign: This Girl Can
Date: 2017 – 2020

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

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The change:

We inspired one in seven women in Victoria to be more active.

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More work that's inspired change.

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Victorian Responsible Gambling Foundation

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Respect Victoria

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We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

Australian Dental Association

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We inspired Victorians to consider their dental health and find their local ADAVB dentist.