Australian Dental Association

Campaign: Find a dentist
Date: 2019

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

What behaviour do you want to change?

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More work that's inspired change.

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Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Respect Victoria

Campaign: Respect Women - Call it out

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

Continence Foundation Australia

Campaign: Laugh without leaking

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.

CBUS

Campaign: There's a lot of us

We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.