Australian Dental Association

Campaign: Find a dentist
Date: 2019

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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AustralianSuper

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Australian Dental Association

Campaign: Find a dentist

We inspired Victorians to consider their dental health and find their local ADAVB dentist.

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Campaign: Laugh without leaking

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.