Industry Super Australia

Campaign: Compare the pair
Date: Since 2015

The behaviour:

In response to the introduction of the superannuation Choice of Fund legislation in 2005, a group of like-minded Industry SuperFunds came together to use their collective strength to create a major behaviour change campaign. The aim of the campaign was threefold:

  • educate fund members about the benefits of Industry SuperFunds;
  • promote them as a better alternative to retail super funds; and
  • protect the superannuation rights of working Australians.
Play Video

The change:

Over many years the two iconic TV campaigns, scheduled in tandem, have informed and resonated with members, as well as non-members. They also provided – and continue to provide – an important backdrop for extensive discussions with both Government representatives and Members of Parliament when reforms to the superannuation industry are under consideration.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

VicHealth

Campaign: This girl can

We inspired women across Victoria to get active, by helping them overcome any fears of judgement.

Victorian Responsible Gambling Foundation

Campaign: 100 day challenge

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

AustralianSuper

Campaign: Circle of super

We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.

Alcohol & Drug Foundation

Campaign: Black armbands

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.