Australian Dental Association

Campaign: Find a dentist
Date: 2019

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

What behaviour do you want to change?

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More work that's inspired change.

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Australian Dental Association

Campaign: Find a dentist

We inspired Victorians to consider their dental health and find their local ADAVB dentist.

Sustainability Victoria

Campaign: Love Food, Hate Waste, Love a List

We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.

Respect Victoria

Campaign: LGTBQ

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

VicHealth

Campaign: This girl can

We inspired women across Victoria to get active, by helping them overcome any fears of judgement.