Victorian Responsible Gambling Foundation

Campaign: 100 Day Challenge. Take a break
Date: 2018

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

Play Video

The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Respect Victoria

Campaign: LGTBQ

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Australian Dental Association

Campaign: Find a dentist

We inspired Victorians to consider their dental health and find their local ADAVB dentist.

Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Industry Super Australia

Campaign: Compare the pair

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.