Transport Accident Commission

Campaign: Space to ride safe
Date: 2016

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

Play Video

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

Respect Victoria

Campaign: LGTBQ

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Victorian Responsible Gambling Foundation

Campaign: 100 day challenge

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Australian Dental Association

Campaign: Find a dentist

We inspired Victorians to consider their dental health and find their local ADAVB dentist.

Industry Super Australia

Campaign: Compare the pair

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.