Respect Victoria

Campaign: Respect Women – Call it out – Public transport
Date: 2018

The behaviour:

Men make excuses or stay silent on other men’s violent behaviour.

We leverage the dynamics of social confrontations (friendship groups and public places) to tackle the general understanding of violence against women – that it’s not just strong physical attack, it can also be things like trying to control a person’s finances/personal life, constantly putting them down and bullying. We nuance not physically or verbally intervening as a choice (therefore silence is complicit), then show how men can intervene in other men’s behaviour in a non-confrontational manner.

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The change:

We inspired one in two people who saw our campaign (>three million) to do something about family violence – think, have a conversation or seek help.

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More work that's inspired change.

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We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Respect Victoria

Campaign: Respect Women - Call it out

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

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