VicHealth

Campaign: This Girl Can
Date: 2017 – 2020

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

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The change:

We inspired one in seven women in Victoria to be more active.

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More work that's inspired change.

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Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Victorian Responsible Gambling Foundation

Campaign: 100 day challenge

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Industry Super Australia

Campaign: Compare the pair

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

Sustainability Victoria

Campaign: Love Food, Hate Waste, Love a List

We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.