VicHealth

Campaign: This Girl Can
Date: 2017 – 2020

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

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The change:

We inspired one in seven women in Victoria to be more active.

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More work that's inspired change.

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Victorian Responsible Gambling Foundation

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We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

AustralianSuper

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We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.

Industry Super Australia

Campaign: Compare the pair

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

Respect Victoria

Campaign: LGTBQ

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.