VicHealth

Campaign: This Girl Can
Date: 2017 – 2020

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

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The change:

We inspired one in seven women in Victoria to be more active.

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More work that's inspired change.

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Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Respect Victoria

Campaign: Respect Women - Call it out

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

Respect Victoria

Campaign: LGTBQ

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Australian Dental Association

Campaign: Find a dentist

We inspired Victorians to consider their dental health and find their local ADAVB dentist.