Transport Accident Commission

Campaign: Space to ride safe
Date: 2016

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

Play Video

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

Victorian Responsible Gambling Foundation

Campaign: 100 day challenge

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Respect Victoria

Campaign: Respect Women - Call it out

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

Alcohol & Drug Foundation

Campaign: Black armbands

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.