AustralianSuper

Campaign: Circle of super
Date: 2017

The behaviour:

Australians typically join a superfund, often one not in their best interest (underperforming and expensive), and forget about their super until later in life.

The change:

We portray real member’s pride in how their own personal actions work together with AustralianSuper’s big actions to deliver more money for the member’s retirement.

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More work that's inspired change.

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Portfolio

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We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.

Industry Super Australia

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We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

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We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.

Campaign: Circle of super

We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.