AustralianSuper

Campaign: Circle of super
Date: 2017

The behaviour:

Australians typically join a superfund, often one not in their best interest (underperforming and expensive), and forget about their super until later in life.

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The change:

We portray real member’s pride in how their own personal actions work together with AustralianSuper’s big actions to deliver more money for the member’s retirement.

What behaviour do you want to change?

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More work that's inspired change.

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Alcohol & Drug Foundation

Campaign: Black armbands

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.

Transport Accident Commission

Campaign: Space to ride

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

Victorian Responsible Gambling Foundation

Campaign: 100 day challenge

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

CBUS

Campaign: There's a lot of us

We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.